From Housewife to Agri-preneur.

Kailasben, a 25-year-old from Panchmahal, Gujarat, is cultivating a new future for herself and her family. Previously a housewife, she faced financial constraints that limited her ability to pursue business ventures. Today, she is a proud farmer, turning her hard work into a growing enterprise.

Kailasben was introduced to Pasio by a program leader at Prayas Financial Services Private Limited when she applied for a loan. She saw it as a vital opportunity to expand her knowledge and join a supportive community of entrepreneurs. Before Pasio, she lacked access to comprehensive business resources, but the program changed that.

The insights and resources shared in the Pasio WhatsApp community proved most beneficial, offering practical tips on vegetable production, farming practices, and market insights. This knowledge empowered her to improve the health and productivity of her farm. The program provided not just education but also invaluable networking opportunities. Kailasben shares that while she initially didn't understand the importance of bookkeeping, she now sees it as essential to her success.

Personally, Pasio has significantly boosted her confidence, enabling her to make informed decisions about her business and finances. The supportive WhatsApp community was particularly inspiring, connecting her with like-minded entrepreneurs and allowing her to learn from their shared experiences.

Her success is a clear reflection of what's possible when determination meets opportunity.

Pasio is a global initiative by Gojo & Company in partnership with the Education Above All Foundation (EAA), designed to support young entrepreneurs aged 18 to 35 through income-generating loans, digital tools, and business education. Pasio helps young people, especially in rural and underserved communities to build sustainable livelihoods.

Currently active in India, Sri Lanka, and Cambodia, Pasio is implemented by Gojo Group partners: Prayas Financial Services Pvt Ltd, Sejaya Micro Credit Ltd, and MAXIMA Microfinance. With a strong focus on digital literacy, Pasio aims to create an inclusive ecosystem where young entrepreneurs can thrive, build sustainable livelihoods, and lead positive change in their communities. 

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